ASHLEY HALLIDAY was established in 2011 on the basis that that the majority of small, medium and even large sized projects are delivered by a relatively small core design and documentation team, regardless as to whether the project is being led by a large or small practice. What then becomes critical is that those resources have the collective experience, creativity, technical aptitude, leadership, commitment, and resilience to drive project success for a reasonable fee. Despite its size, ASHLEY HALLIDAY demonstrates a strong track record in delivering on each of these critical performance aspects and is pre-qualified as a Level 3 Lead Professional Services Contractor with DPTI (Large Complex Projects up to and exceeding $15m).


Core Architectural and Interior Design Services

Concept feasibility studies and Development Business Cases, Design Brief Development (Pre-Design and By-Design), Concept Design, Design Development, Development Application, Construction Documentation, Contractor Selection, Contract Administration

Additional  Services

Campus Master Planning, Principal Project Requirement  (PPR) Schedules, Building Condition Reviews, Design Management, Project Management, Illustration, Trade Package Documentation, Graphic Design (Identity & Way-finding), Model making, Photography, Landscape Design,  Documentation Review, Design Review.




B.Arch St, B Arch (Hons) (Adelaide)

Ashley Halliday founded ASHLEY HALLIDAY Architecture Interiors in 2011 after a 15 year apprenticeship and role as a Principal with Hassell. During this phase of his career joint venture associations with leading national Architects, leading design and project delivery roles, and leadership of the National Tertiary Education Sector  supported Ashley to develop strong professional associations, a solid track record, and specialisation in the design and delivery of bespoke Learning, Research, Civic, Rail, Aviation and Commercial projects.

Ashley is forging a fresh and energetic practice at the leading edge of design and project delivery in South Australia. He is a creative design thinker and skilled communicator with considerable experience and the ability to anticipate, interpret and deliver on all aspects of the clients brief. Ashley is actively involved in a range of design and construction industry initiatives and has been engaged by the State Government’s Office for Design and Architecture’s as a Capital City Design Review Panel member since 2014.

Prior to ASHLEY HALLIDAY’s awards success in 2016 and 2017, Ashley performed leading roles in the following prestigious National and State-level award-winning projects – including; the AILA state award for UniSA’s City East & City West Master Plans (to HASSELL 2011), Flinders University’s Health Sciences Building (to HASSELL, 2009), and the AIA’s highest national award for UniSA’s Kaurna Building (to HASSELL & John Wardle Architects, 2007).

Ashley is supported by a talented and growing team of professional architects, designers and project collaborators.

Please contact the studio for further details.